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Bentley College Notables
March 27, 2000
"Recruiting 'round the globe"
Maura King Scully
Gary T. Geraci '99 MBA didn't come to Bentley College with thoughts of starting a company. "Entrepreneurship appealed to me," he
admits, "but I didn't have any concrete ideas." Two chance conversations in one week changed his course.
"My brother and a friend both observed the growing global economy was creating a need for better on-line recruiting," explains
Geraci. His brother worked for a multinational semiconductor company in Asia, and his friend, Matt Casey, was exploring a career in
corporate recruiting. Both argued that international companies wanted workers who were bilingual and had business training, but
couldn't efficiently attract these candidates through traditional on-campus recruiting.
Just three months into his MBA program, Geraci mulled over the idea as he walked across campus. "Suddenly it hit me: I heard people
speaking 10 different languages," he recalls. "These were highly educated students who speak English well - the kind of students
global companies want - but they're not hooked up with a recruiting source that meets their needs."
Thus, CampusCareerCenter.com (CCC) was born. Geraci and Casey began start-up research, with Geraci using his MBA course work to
develop a business plan. They established an LLC in September 1998 and a new Internet category: global online recruiting for the
university market.
Cambridge, Mass.-based CCC works with both students and corporations. Geraci networks with 1,300 colleges worldwide to attract
top-notch students for CCC's online profiles. Casey builds the corporate market, finding companies willing to pay for highly targeted
candidate searches.
Eighteen months into the venture, Geraci reports that CCC is taking off. Fortune 500s like Johnson & Johnson, General Dynamics, Open
Market and Toys 'R Us have signed contracts for the company's CandidateConnect, a trademarked database search program through which
employers find top job candidates. In February, European venture capital firm Fountainhead invested $1.2 million in the company.
CCC will use the funds to expand marketing and hire more full-time staff. "We're getting traction in the U.S. market, and are now
looking to apply that to Europe and Asia," says Geraci. "Stay tuned!"
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