|
|
 |
| Press Room |
|
E-cruiting Business
September 2000
"CampusCareerCenter expands globetrotting plans"
Becomes first student e-cruiter to establish beachheads internationally
While the masses of student-centric e-cruiting sites nationwide continue to battle for market share in the United States,
CampusCareerCenter.com, a service that links college students to international employment opportunities, is taking its global campus
recruiting network to the next level. The Cambridge MA-based site has penned joint venture agreements with companies in Scandinavia
and India to create a network of "CCC"-branded e-cruiting sites. Partners include Academic Search, a Malmo Sweden-based search firm
focused on younger people at the start of their career, and CareerRange.com, a Chennai India-based headhunter that owns the
e-cruiting site careerenrich.com.
CampusCareerCenter.com co-founder Gary Geraci says his company is in final negotiations with potential partners in Japan a pact
with Odyssey Communications Inc. is slated to close in September and Korea, where Daihan Information Technology, which powers the
e-cruiting site joblink.co.kr, also is being wooed. Within the next 12 to 18 months, the company plans to continue its aggressive
march overseas, partnering with companies to establish operations in England, Denmark, Finland, France, the Netherlands, Russia and
South Africa. <
"There are such profound cultural nuances in other countries that we thought that we would be best served by forming joint venture
relationships overseas to create partner satellite sites that will autonomously promote/sell the CCC brand/service to companies and
universities locally as opposed to us trying to do it from Cambridge MA," Geraci tells e-cruitingbusiness. Each satellite site will
be connected through a common recruiting platform and related database interface system powered by CampusCareerCenter.com. While
partner sites will have the look and feel of the CCC parent, each will have fully translated content that will be maintained locally.
"We're creating a technologically advanced network of sites, synchronized in a way that will enable corporate recruiters throughout
the world to effortlessly gain access to student candidates in any of the affiliate databases from Peking University in China to MIT
in the United States," Geraci says. "Hiring students on a worldwide level is complex and disjointed. Each of a multinational's
corporate offices worldwide is responsible for hiring students locally. Each office behaves as a fiefdom in a multinational kingdom
no centralized campus recruiting platform exists. We're going to be the go-to source for worldwide student employment."
Magnus Nilsson, executive director of Swedish venture capital firm Fountainhead SARL, which has invested $2.2 million in CCC, and is
primary stakeholder in Academic Search, applauds the company's strategy. "Within the context of globalization of business, more and
more companies are looking to expand overseas and in doing so can't complete projects without a highly mobile, skilled-diverse and
global workforce. As global companies have a requirement to source candidates throughout the world to hire for global projects, a
service like CCC becomes extremely valuable."
Students also enjoy using CampusCareerCenter.com. Mark Rainier, student adviser at Rhodes University in Grahamstown South Africa,
says his students use the site to get a better understanding of employment in the United States. Rainier tells e-cruitingbusiness,
"If I am a student looking to work in America, I am really scared. It's a big country and I don't know what to expect or where to
start. CCC gives me a way in, helping me to understand the U.S. mindset, providing me with nurturance along my quest for employment,
and allowing me to connect with other job seekers through chat rooms to get advice."
The leap to beachhead operations globally won't be a tough one for CCC, which has within the last year formed relationships with some
1,400 university career centers, internship coordinators and international student officers in more than 150 countries. The bulk
(75%) of its resume database includes international students studying in the United States who are looking for positions in their
home country as well as American students seeking jobs abroad, but CCC hopes to grab more students overseas once it has operations
"in their own backyard," says Geraci.
CampusCareerCenter.com receives 4,000 visits daily on average; houses 5,000 jobs and 10,000 internships in finance, accounting, IT,
engineering and marketing; stores 35,000 resumes (cleansed weekly); and has 90 paying client companies (Skytel/Worldcom, Raytheon,
Polaroid and Thomson Financial to name a few). The site hopes to clear $1 million in revenues from its flagship database search
service CandidateConnect by year-end 2000.
|
|
|
|
|
