Texas Health

Marketing Manager Job (11774666)
Location: Dallas, Texas - United States
Posted: 12/7/2019

Marketing Manager Job

Marketing Manager

Texas Health Dallas

Job ID: 31392

Area of Interest:
Marketing/Public Relations

Job Type:
Full Time


Relocation Provided:

Travel Required:


Job Function

Job Summary: Develop and implements strategies to maintain and enhance the awareness and market position for Texas Health Resources’ hospitals. The role of the incumbent is to work in concert with System and entity personnel, both administrative and clinical leaders, to identify strategies and objectives, develop and implement marketing plans, tactics and programs to achieve the desired results.

Qualifications: Minimum education and experience required for position:

1. Education: The incumbent must have a minimum of a Bachelor’s degree in marketing, journalism, communications, or related field.

2. Minimum Experience: Six to nine years’ experience in marketing, advertising or related field. 3 years health care marketing preferred.

3.Special Skills: Both oral and written communications skills are vital to effective performance in this position. Must be able to speak comfortably in front of groups and be a strong presenter.

Special Skills/Qualifications

Requires strong interpersonal and communication skills and the ability to use judgment and initiative to function effectively in a fast paced, high stress environment. Requires ability to communicate clearly through listening, writing and verbal skills. Requires the ability to negotiate and counsel with hospital executives and physician leaders to develop mutually satisfying solutions and strategies.

Requires understanding of marketplace and healthcare industry. Requires knowledge of marketing strategy and plan development. Requires critical thinking and ability to solve problems. Requires understanding of budgeting process, budget management and budget tracking.

Requires ability to delegate and negotiate. Requires ability to prioritize and monitor time.

Requires strength in public speaking and the ability to

Requires ability to develop and gain support for advertising plans for hospitals with proper level of detail and analysis for effectiveness. Must be able to lead development of media plans in coordination with advertising agency.

Must have demonstrated ability in referral development/business planning.

Demonstrated skill flexibility with a preference toward experience in public/media relations.

Proficiency in Microsoft Office.


Job Duties:

• Supervises marketing specialists, senior specialists, coordinators and interns who are responsible for the development and implementation of marketing and public relations strategies and plans. Responsible for annual evaluations of marketing staff, mid year progress assessments, input into goal development for employees and department, input and monitoring into personal development plans. Serves as a dotted line supervisor of public relations and communications staff, seeking to coordinate internal and external messages, strategies and priorities.

• Responsible for winning support for marketing strategy through close collaboration with hospital senior managers, including the President and COO; hospital physician leaders, including full time medical chairs, and board of trustees as applicable. Develops, implements and presents written strategic marketing plans annually with hospital Presidents or designee, which include System initiatives, network initiatives, product line goals and entity goals through interactions with all levels of organization to provide measurable recommendations.

• Manages and monitors the budget for all hospitals within the sub-region assigned for oversite, ensuring programs are implemented at estimated budget and funds are shifted accordingly.

• Leads in development of annual hospital operating plan in conjunction with the hospital COO or President, ensuring that the plan is updated and presented to Senior Management and Full Time Chairs quarterly. Participates and facilitates as needed the updating of the hospital’s strategic plan through project management with hospital President. COO and Planning and Business Development.

• Serves as a liaison from System Services to entity leadership, seeking to serve the needs and goals of entities while incorporating system initiatives effectively and seamlessly. Responsible for coordinating with multiple system services teams including Web, Call Center, Planning and Business Development, Public Relations, PHS Foundation, Corporate Communications, IS, Community Outreach and Government Affairs.

• Manages the flow of Marketing material development and works with graphic artists/writers and other vendors to coordinate production, direct mail, media planning and related activities.

• Keeps all parties aware of implementation progress. Advises regarding plan fulfillment through a continual tracking process. Quickly develops strategies and approaches for under-performing areas deemed to be of strategic importance, pulling in system and entity resources as appropriate. Ensures tracking of 1) progress on product line volumes to determine steps for correcting under-utilization and 2) marketing and advertising programs to measure response.

• Communicates effectively with Director and Senior Vice President, working to keep them informed of barriers to strategy implementation, red flag issues and areas of concern in terms of meeting volume and project goals. Upholds and serves as an advocate for division goals, including support of initiatives such as the THR Brand Promise and regional approaches to marketing and communications.

• Recommends and implements most cost efficient and effective means of reaching product line goals.

• Reviews, recommends and constructs research as necessary to determine physician and consumer options about issue, product line and entity information.

• Seeks ways to build physician practices within related specialties. Develops and implements strategic plans for network referral development.

• Participates in establishment and integration of key messages, audience determination and system-wide promotional strategies including development and execution of Texas Health Resources’ annual plans, system programs and services.

• Demonstrates ability to track Return on Marketing Investment (ROMI) directly correlating marketing activities to successful achievement of designated goals. Champions customer relationship management as a key initiative in achieving market share and volume goals.

• Other duties as assigned, including, but not limited to:

• Maintains up-to-date knowledge of trends in health care industry, managed care, health care marketing and advertising in general.

• Participates in continuing education of system-wide marketing staff as well as clinical/program coordinators.

• Participates in evaluation of agencies and negotiation of annual contracts with appropriate vendors.

• Serves on appropriate task forces as necessary; evaluates and suggests changes for operational procedures for improvement.

Texas Health Resources is an equal opportunity employer that celebrates diversity at all levels of our organization. EOE/AA/M/F/D/V

Additional Requirments / Information

Job Capacity:Employee (full-time)
Minimum Education Level:See Job Description
Visa Sponsorship: No
Related Industries:Marketing

“Healing hands. Caring hearts.”

Texas Health Resources (THR) is the foundation for three great health care systems in the Dallas/Fort Worth metroplex Harris Methodist Hospitals, Presbyterian Healthcare System and Arlington Memorial Hospital. Our thirteen facilities in metropolitan and rural areas allow our employees to work and grow in a community that's right for them. Over the next 10 years THR plans to invest more than $1.5 billion into its current hospitals and future facilities. This level of strength demonstrates the ongoing commitment to improving the health of the people in the communities we serve as well as supporting a great environment for our employees.

As one of the largest faith-based, nonprofit health care systems in Texas, THR contributes to employee growth by offering outstanding benefits such as tuition reimbursement for employees and their dependents pursuing clinical degrees.

Is growth important to you? It is to us! Our 'Center for Learning' is dedicated to the continued development of the skills, knowledge and practical experience you will need to positively impact your career path.

Looking for a career path? We'll give you one! Our 'Career Development Center' will help you develop a career growth timeline based on your interests, skills and values.

Care about your community? So do we! Through our "Reach out THR" program we'll give you time to participate in community outreach events. Last year our employees volunteered over 24,000 hours to various outreach programs in their neighborhoods!

At Texas Health Resources we recognize the need to attract skilled, caring staff who reflect the diversity of the communities we serve. Diversity is the key to success at THR and our Diversity Advisory Council makes a difference!

Encourages and supports system wide celebrations of various cultures.

Recognizes individuals who demonstrate outstanding support of diversity in the community. Makes recommendations for community involvement and support.

Email resumes to recruiter@texashealth.org or apply online at: TexasHealth.org/jobs
For more information please call: 1.800.749.6877

Our hospitals include: Texas Health Arlington Memorial Hospital, Texas Health Harris Methodist Hospital Azle, Texas Health Harris Methodist Hospital Cleburne, Texas Health Harris Methodist Hospital Burleson, Texas Health Harris Methodist Hospital Fort Worth, Texas Health Harris Methodist Hospital Hurst-Euless-Bedford, Texas Health Harris Methodist Hospital Southwest Fort Worth, Texas Health Specialty Hospital, Texas Health Presbyterian Hospital Allen, Texas Health Presbyterian Hospital Dallas, Texas Health Presbyterian Hospital Denton, Texas Health Presbyterian Hospital Kaufman and Texas Health Presbyterian Hospital Plano.

Texas Health Resources is an equal opportunity employer that values and celebrates diversity at all levels of our organization.


*Texas Health has requested along with applying online at CampusCareerCenter.com you also fill out additional information on their site. Please click 'Apply Online' to begin the application process.

* If you would like to find out more about this position or this particular hospital, please click on the 'Information' button. We realize that you may need further information even if you are not ready to apply for a job at this time.

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