Children's National Health System

Senior Digital Marketing Specialist (44043257)
Location: Washington, District of Columbia - United States
Posted: 1/20/2018

Senior Digital Marketing Specialist

The Senior Digital Marketing Specialist for content will plan, develop, and oversee execution of strategic digital plans that further Childrenís mission, vision, and strategic plan. Write, design, code, edit web/social/email content text, images, video and activities associated with digital. Lead and project manage critical projects for digital. Act as responsible point person for projects as assigned.


Minimum Education
Bachelor's Degree
Specific Requirements and Preferences
Bachelorís degree required preferably in Communications, Journalism, Public Relations, Marketing, or related field.
Minimum Work Experience
5 Year(s)
Specific Requirements and Preferences
At least 5-7 years of experience working in an enterprise website environment.
Required Skills/Knowledge
Proven project management and organizational skills with the ability to multi-task and prioritize. Proven track record of developing strategic digital plans that drive positive outcomes. Ability to display initiative, work autonomously, and offer solutions to problems. Consistently able to display independent thinking and assume responsibility for projects. Display sound judgment and is able to make independent decisions guided by the business goals of the department and organization. Ability to work in a fast-paced environment, to manage multiple projects simultaneously and to prioritize workload. Excellent verbal and written communication skills, including AP Style. Knowledge of MS Office, HTML, Sitecore CMS, Google Analytics, Email systems, design tools.
Required Licenses and Certifications

Functional Accountabilities
Communication, Planning and Project Management
Develop strategic and effective strategic digital specific messages and plans for various digital channels and platforms.
Manage requests and campaigns for social engagement assets (FB, Twitter) that advances the reach of our online brand.
Manage prioritization of messages/information to ensure strategic marketing outcomes.
Work with key stakeholders throughout the organization to establish and create effective strategic digital programs to drive organizational growth goals.
Create and use tools that measure and monitor the effectiveness of strategic digital initiatives; monitor industry trends and best practices and integrates into planning.
Develop and execute communication strategy and measure success.
Digital Center of Excellence
Serve as a consultant to various teams and committees to develop and execute digital communications.
Recommend, train and implement strategies and tactics to meet teamís goals and enhance Childrenís strategic goals.
Capability to understand and utilize market data and analysis to inform marketing plans.
Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure digital channels are updated frequently and accurately.
Monitor and improve SEO with yearly defined plans working with leadership.
Serve as a Digital liaison to organization stakeholders.
Communication Tactics
Utilize a variety of digital assets such as articles, images, video, social posts, blog posts, and social media events to engage and inform target audiences.
Identify, leverage and integrate platforms that will increase the effectiveness of marketing communications.
Explore new and innovative tactics for digital communications.
Seek out opportunities for the expansion of strategic digital marketing that drive organizational growth goals.
Utilize variety of channels to execute strategic marketing plans and tactics.
Serve as a Digital liaison to organization stakeholders.
Organizational Accountabilities (Staff)
Content Management System
Utilize a variety of digital assets such as articles, images, video, social posts, blog posts, and social media events to engage and inform target audiences.
Can train others on how best to accomplish tasks and get desired results on the website.
Can lead a client through a new department or section and gather feedback related to their requirements.
Organizational Commitment/Identification Partner in the mission and upholds the core principles of the organization
Committed to diversity and recognizes value of cultural ethnic differences
Demonstrate personal and professional integrity
Maintain confidentiality at all times
Customer Service Anticipate and responds to customer needs; follows up until needs are met
Teamwork/Communication Demonstrate collaborative and respectful behavior
Partner with all team members to achieve goals
Receptive to othersí ideas and opinions
Performance Improvement/Problem-solving Contribute to a positive work environment
Demonstrate flexibility and willingness to change
Identify opportunities to improve clinical and administrative processes
Make appropriate decisions, using sound judgment
Cost Management/Financial Responsibility Use resources efficiently
Search for less costly ways of doing things

Primary Location: Maryland-Silver Spring
Work Locations: Roeder Road 801 Roeder Road Suite 500 Silver Spring 20910
Job: Non-Clinical Professional
Organization: Strategic Operations
Regular / Temporary: R (Regular)
Position Status: FT - Full-Time
Shift: Day
Work Schedule: 8:30-5 M-F

Additional Requirments / Information

Job Capacity:Employee (full-time)
Minimum Education Level:See Job Description
Visa Sponsorship: No
Related Industries:Other

At Children's, we know what it takes to really connect with kids, we're looking for nurses who love a challenge.

Pediatric nurses have to be patient. They have to be understanding, yet able to communicate effectively and honestly with a child and their family about their illness and treatment. And every Children's nurse must have the confidence to take a patient's care into his or her own hands.

At Children's you'll work closely with each patient and their family across a continuum of care - beginning with admission, when you perform physical assessments and take a patient/family history that covers all the vitals.

You'll prepare and carry out a plan of patient care. You'll work with professionals from all Children's health care disciplines. Together you will ensure your patients' progress every step of the way. You will even make rounds with physicians, discussing your patients' conditions and needs.

Professionally, you'll grow like never before.

The nursing practice environment at Children's is ideal for developing your skills to the maximum, increasing your level of responsibility and entering new specialty areas.

Our versatile career ladder, the Program for Professional Advancement (PPA), enables you to move both vertically and laterally across a wide range of clinical, educational and management opportunities. Recently we restructured our nurses compensation package to include:

  • Flexible Scheduling

  • Tuition Assistance

  • Professional Development

  • Clinical Ladder

  • Continuing Education Conferences (local, regional, national)

  • Weekend Incentive Program

  • Exceptional Differentials

  • Preceptorship and Charge Nurse Recognition

  • Certification and Degree Recognition Bonus

  • Collaborate with Internationally-Acclaimed

  • Medical Leaders

  • Pediatric Nursing Fellowships (PICU, NICU, Hematology/Oncology)


Our recent achievement of Magnet status reflects what we’ve known all along: That our nurses are something very special - that their vision, talents, dedication and leadership define a truly exceptional practice environment. We invite you to learn more about our Magnet environment, accomplished by approximately 6% of the nation’s hospitals, and even fewer pediatric centers.

We are also a Beacon Award winner, recognized for our outstanding CICU and PICU environments. In fact, our Pediatric Cardiac Intensive Care Unit is the first in the country to be designated a Beacon Award winner AND our Pediatric Intensive Care Unit is the first in the Northeast region to receive the Beacon designation!

*Children's National Health System has requested along with applying online at you also fill out additional information on their site. Please click 'Apply Online' to begin the application process.

* If you would like to find out more about this position or this particular hospital, please click on the 'Information' button. We realize that you may need further information even if you are not ready to apply for a job at this time.

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